CASE STUDY
Client: Gandeys Circus
Project: Freestanding Glacier Scenic Structures
Venue: he Trafford Centre, Manchester
Sector: Events & Promotions

PROJECT OVERVIEW
Seedbed Studio was commissioned by Gandeys Circus to design and construct three freestanding glacier structures for their winter spectacular, Snow Storm: The Ice Show, staged at the Trafford Centre, Manchester.
The brief required visually striking, three-dimensional glacier forms that would create an immersive winter environment at the back of the ice arena. These large-scale scenic elements needed to balance aesthetic impact, structural integrity and practical touring capability - all within a tight production schedule ahead of the Winter Wonderland launch.
THE DESIGN CHALLENGE
The project presented several creative and technical challenges:
- Scale and presence: The central glacier would stand at 7 metres tall, flanked by two 4-metre structures. Each needed to command attention while harmonising with the ice show’s lighting and choreography.
- Lighting integration: Each glacier had to incorporate translucent material sections to allow internal lighting, enabling dynamic colour and atmosphere changes throughout the performance.
- Touring and assembly: The structures needed to be designed in modular sections for ease of transport, storage and reassembly for future tours.
- Ice surface installation: The glaciers were to be freestanding on ice, requiring secure, stable engineering that could withstand temperature and surface conditions.
Credits: Snowstorm production photography courtesy of Gandeys Circus.
OUR SOLUTION
Seedbed Studio worked closely with Gandeys Circus to translate their initial sketches and design references into a fully realised 3D scenic design. Our team developed detailed CAD construction drawings that balanced artistic vision with technical practicality, ensuring the structures could be built safely, efficiently and on schedule.
Each glacier was fabricated in modular, interlocking sections to facilitate transport and assembly. The internal framework was designed to provide both stability and flexibility, while allowing for integrated lighting zones made from semi-translucent materials.
The project was completed on a tight schedule with our team handling the on-site delivery and installation at the Trafford Centre, ensuring the glaciers were safely erected on the ice surface and visually aligned with the production’s overall design concept.
Let’s Build Something Extraordinary
We believe that great events and promotions start with great design and craftsmanship. Whether you’re planning a brand activation, live event or promotional installation, our team will help you design, build and deliver a space that captures attention and tells your story beautifully.

SeedBed Studio Limited
Unit C6, Aston Seedbed Centre
Avenue Road
Birmingham
West Midlands
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